No matter how hard they try, Princess will never be able to shake the "Love Boat" image. And, we are not sure that they should try. You cannot help but hum the familiar Love Boat theme song as you walk on board any of Princess' beautiful new ships, and they have plenty of them! This Mass Market cruise line has something for everyone with 11 ships and more under construction. Princess has a great reputation in Alaska with 6 ships (half the fleet) offering a variety of cruises and cruisetours.

Princess ships offer the line's innovative Personal Choice Cruising program, an individualized, unstructured style of cruising that provides a "what you want, when you want" atmosphere of onboard choice and flexibility.  From the minute you step onboard, you know - this is the way to discover the world.

Princess has distinguished itself by sailing to more worldwide cruise destinations than any other major line. Offering more than 150 itineraries ranging from seven to 72 days, Princess sails to six continents and calls at nearly 260 ports around the world. Princess offers a total experience with more unique itineraries, affordable balconies, Personal Choice Dining^®, Big Ship Choice, Small Ship Feel^® and Princess service.

Awards and Recognitions